Way back when, New York introduced an ad campaign for tourism. It seemed like everything aligned when the now icon tune "I Love New York" is heard, made only better by some of the bets voices on Broadway. Not only did tourism boom once again, but the sales of simple logo for I<3NY was amazing.
Check out this version form 1982 - look at Liza, getting ready to go to Studio 54! And Cher! And so many others!