Monday, October 12, 2009

Musical News - Subway Steps

Leave it to Europeans to come up to come up with a fun way to bring exercise to the lives of many. I found this clip on Twitter, in a post from @SynthGear. You can see the complete post here, although the clip below is what it is all about.

Clever, isn't it? Thanks to SynthGear, as well as to Volkswagon for sponsoring the original video.


  1. I saw this on Facebook. It's brilliant! This is how you modify behavior in a fun and healthy way.

  2. I love it. A textbook guide to proper marketing!



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